Information Design Lab

School of DesignHong Kong Polytechnic University


Brian Kwok Leader

Brian Kwok is an Assistant Professor at the School of Design of the Hong Kong Polytechnic University. He leads the BA (Hons) in Communication Design programme and the Information Design Lab. Brian’s research focuses on information design, user-centered design and visual culture. His recent projects involve public health communication and local culture. In 2015, he completed a project on the legibility of medicine labels and published his findings in the Information Design Journal. In 2016, he published a monograph on local street culture, titled《我是街道觀察員--花園街的文化地景》 ( I'm a Street Ethnologist: Street Culture in Fa Yuen Street) and his archival project on Hong Kong neon signs, Illuminating Neon, was exhibited in the group show Photography as Method, as part of the Hong Kong International Photo Festival 2016. Brian received his formal training in Visual Communication Design in USA after which he worked in various multimedia design firms and advertising agencies such as Yahoo! Ltd., Centro Digital Pictures Ltd., New World Telecommunications Ltd., OgilvyOne Interactive Hong Kong, BBDO Advertising Agency and Radio Television Hong Kong. He holds an MA in Design from the Hong Kong Polytechnic University and an MA in Visual Culture Studies and MPhil in Communication from the Chinese University of Hong Kong. He is currently pursuing his PhD study at the Department of Typography and Graphic Communication at the University of Reading, UK.
→ sdbriank [at]

Anneke Coppoolse Research Associate

Anneke Coppoolse is a Research Associate at the School of Design of the Hong Kong Polytechnic University, focusing on urban visual culture and design history in Hong Kong. Anneke has a specific interest in urban life, the visuality and materiality of the everyday, and the aesthetics of waste and unwanted things, and she explores these themes ethnographically, curatorially, and photographically. Prior to pursuing her PhD, she worked as a graphic designer in the commercial and non-profit sectors and she also took part in a number of smaller creative projects in China, Kenya, Iraq, the Netherlands, and the United States. Anneke holds a BA and MA in Media and Culture from the University of Amsterdam, and a PhD in Cultural Studies from Lingnan University, Hong Kong.
→ anneke.coppoolse [at]

Lorraine Ho Project Assistant

Lorraine Ho is a Project Assistant at the School of Design of the Hong Kong Polytechnic University. She has a keen interest in the areas of information design, language, local visual culture and illustration. Her past projects focused on exploring themes of empathy and human connection through dialogue, text and experimental images. Lorraine is currently working on an illustration series centred around food culture, specifically the emotional relationships between people, cooking and eating. She is also involved in multiple cultural projects in Hong Kong. Lorraine holds a BA in Communication Design from the Hong Kong Polytechnic University.

Kiki Yau Intern

Kiki is a third-year Communication Design student at the School of Design of the Hong Kong Polytechnic University. She is interested in typography, publication design and information design. She is also drawn to more research-based approaches in design practice. This is her first time working in a research lab and in an information-design-focused context. Meanwhile, she is also preparing for her upcoming final year project — exploring the variety of information design in Hong Kong, and its relation to local culture.